Energy and Sales
A lot of guys suffer now from elementary lack of energy and can do nothing. The war takes a lot of effort, and it is especially hard for those who were tired all the time before. Especially, when the objects of our infrastructure are attacked.
All the sales reps suffer: those who are under the shelling and those whose relatives stay in the occupied territories without desire and opportunity to evacuate. But we have to continue the Sales path, find resources in ourselves, seek for new ways to survive, help relatives, participate in charity, bring profit to the company and the country.
Much has changed since the beginning of the war. Sales reps are not sentimental anymore, especially those who experienced real clusterfuck. No one expects to sell the team of two in 3 months anymore, but everybody thinks about future capability to buy food and to live without electricity for weeks but write effective letters.
Things have escalated. Customers notice that sales reps feel anxiety and panic attacks. It is reflected in the text most of all. Because it is easier to play nice with voice. Our sales do not want to entertain illusions and they don’t have high expectations. Everyone wants all back to what it was before, but don't understand how it may happen and when. And we have to move further, sell and believe that not all customers are categorical in their judgments.
The idea of a future economic crisis predicted by financiers and analysts is scary and makes many companies think about cuts and savings. So, what corners can we cut? Right–outsourcing. The story's even worse with shellings and blackouts: the companies have to convince and confirm that they are prepared for this. Sometimes, it even gets close to the photos of generators and office environments in such conditions. I repeat–some clients will understand and support, but others will ignore and find another performer. Everything has been divided into black and white.
One more thing added fly in the ointment. Unfortunately, in the beginning of war, most CEOs involved requests for support to our IT-companies during this difficult time. The wave began in early March and ended closer to April. Now our basic principle of communication should be grounded on the fact that our partners are going to face crisis soon too, and we are still the best investment for their further operation. We need to build a message and content on the fact that we will stand together and become stronger regardless of shelling and war. We are working on our plan constantly!
You may use a landing page telling about our services from start to end. It might contain your own calculations: two or three cases of companies’ inability to pay high salaries in crisis situations (in San Francisco, for instance), your rates; and a comparison of two crises and their impact on business and outsource as a whole. Additionally, you have to develop a partnership channel and separate line on partner search for mutual projects and their handing over. It can be the same companies as you, but in San Diego, for example. During this crisis, everyone will start to join their efforts to find, retain customers and expand services again. So we must dig deeper into this channel.
That's what I'm trying to say from the beginning of this article–all stress needs to be sublimated. Transform your worries into new approaches and resolutions. You should understand that things would never be the same. It's OK to wait for good news, but you won't make business of it now. We are under the shelling every day. Thus, all the stress and anxiety should be changed to action and new activities. If you are lacking ideas–just live your daily life: sort and read again letters, documents, templates, even those routines you have never liked. One day, it will turn out for the best. Your content should be more focused on the fact that there are problems, but we solve them.
Stay lucky, we will win!