Guys, you haven't heard from me for a long time, really! I spent ages presenting demos, sometimes up to 13 per day. But spent my day productively writing an article so totally asked in private correspondence.
The issue of the article is not about mistakes or high-quality tools and databases, but about efficient/inefficient approaches and examples for particular audience. Yes, outreach has not gone away or disappeared at all, and plenty of companies still invest much money to make it work and bring results.
As always, I've done routine work and gathered the best examples of what you really need to use in outreach to sell java developers and return customers.
First of all, I'll start with inefficiencies, and second, my favorite part of any process is when I dig in to watch and do something myself. What are the features of the channels? For instance, the audience 20+ responds well to messages in Linkedin, but if your Buyer Persona is 50+ and the company is 1000+, most of them do not read, or make it with a great strain. Most of the audience got used to consuming content or requests through emails, i.e. email mailing mostly reaches startups and corporate people—it is more universal. And LinkedIn is cool because you can nurture relationships there. Email is good for sending beautiful postcards only.
The newest inefficiencies:
The method "sent request-received confirm-sent pack of follow-ups". Earlier, this second best method worked like a breeze, in most cases it was not even necessary to write any "Notes". Now this version gives an average of 10-15% Connection Request Acceptance conversion, in case that the contact database is cool.
Warm UP
This applies to those who have never warmed up their Linkedin profile. Trite, but you also need to organize your profile. You need at least 2 weeks to deal with the minimum amount of invitations sent.
Tone of Voice
It is how we communicate. You know my tone of communication: judging by the large number of articles—sometimes it's funny, sometimes not much, but this does not mean that I write to my clients in the same spirit. But over the years, I have tried so many sorts of templates that writing to the point has become a habit with me. Not just friendly but super straightforward. A very small number of Americans may like this approach: no bullshiting, but in the main mass everyone wants detailed letters. As for me, I also exercise and slap myself on the wrist. And it is always hard to combine spam-approach vs details only vs normality.
Here is an example of a non-ok approach:
Effective approaches
Now here I will give you a couple of examples of OK-campaigns that support normal flow. There is only one minus—they are long, but if you wanted quick results, you can always spend 10K on Google Adwords)))))
Campaign Structure
The peculiarity of all campaigns now is that you don't need to break in asking questions "do you need?”, but ask them a bit later, on the third touch, approximately. You need to warm up the lead, it obviously bears fruit, but if you don't have time and need to sell the whole bench tomorrow, of course, you need a great deal of patience. Such campaigns cannot give you the right answer immediately, but if you learn how to do it slowly but gradually, they will become mature, and after 2-3 months you will receive hot answers.
The second point is personalization. And it's not just that you mention the position, the name of the company. You can add pictures, GIFs, and even videos to the first messages. There are plenty of products that can already do this, so you may add another 10-20% of efficiency to your cold campaigns.
Do not forget that any generalization or demonstration of your ignorance of the company's specification in the text automatically reduces desire to respond and communicate. Because you don't make any concrete offer, and secondly, you talk like a robot and put it crudely!
Such mistakes should be excluded immediately!
Logics
The ideal campaign doesn't turn everything into spam and has sufficient personalization. This can be achieved by different approaches, for example:
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Sending the first highly customized invite. That means, you collect data on the LinkedIn profile: what this person visited, discussed, posted—and take information to work.
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You can also send the same message to the email channel.
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You can start warming up this profile for 1 month: just drop in every day, look through the profile, and after getting back the visit on your page, send an invite immediately.
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Next, you can form a chain of follow-ups based on easy going chatting. Avoid instant push for sale.
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After 3-4 auto messages, you can send an email with a customized letter—here you will have to do research again.
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And then go to mail sequences in order not to mix activity between channels and finish the campaign by sending 2-3 more templates with reminders.
Here are the examples that you always "copy-send" immediately to the mailing list …LOL… (don't ever do that, these are just examples)
Connection Request
Hi [Recipient's Name],
Having seen your impressive experience and insights in the fintech industry, I am eager to connect on LinkedIn and continue our discussion. Our previous conversations about digital banking and disruptive technologies have left me inspired to explore how our fintech solutions can drive innovation and reshape the banking landscape. Let's collaborate to revolutionize the industry together!
Looking forward to connecting and exchanging ideas.
Best regards,
[Your Name] [Your Company]
Intro
Hello [First Name],
I hope you're doing well. Your impressive background in [industry] caught my attention here on LinkedIn. As the CEO of [Your Software Company], I wanted to personally reach out and connect with you.
In your experience, what are the biggest challenges you encounter when it comes to [specific pain point related to their industry or role]? I'm genuinely interested in learning from your expertise and insights. Your valuable input will help us shape the future of our products and services to better serve professionals like you.
If you have a spare moment, I would greatly appreciate hearing your thoughts and experiences on this matter. Your perspective can truly make a difference.
Warm regards, [Your Name] CEO, [Your Software Company]
Value Proposition / Follow up
Subject: [First Name], Discover [Your Software Company]—Transforming the [Industry]
Hello [First Name],
I trust this message finds you in high spirits. As the CEO of [Your Software Company], I wanted to take a moment to introduce ourselves and share how our cutting-edge software solutions are revolutionizing the [industry] landscape.
At [Your Software Company], we specialize in developing advanced software applications tailored to meet the unique needs of professionals in the [industry] field. Our team of experts has been passionately working to create innovative tools and platforms that empower businesses like yours to streamline processes, enhance efficiency, and drive tangible results.
I'm curious, what software solutions are you currently utilizing to optimize [specific task or process relevant to their industry]? Your valuable insights will help us understand how we can best assist you on your journey.
We would love to learn more about your current challenges and explore ways in which our solutions can help you achieve even greater success. Please feel free to share your thoughts and experiences with us.
Looking forward to hearing from you.
Best regards, [Your Name] CEO, [Your Software Company]
Case Study with Pain Point #1
Subject: [First Name], Unlock Your Full Potential with [Your Software Company]
Hello [First Name],
I trust this message finds you thriving in your endeavors. As the CEO of [Your Software Company], I wanted to share a compelling case study that demonstrates how our software solutions have significantly impacted businesses in the [industry] sector.
Recently, our client, [Client Company Name], faced challenges similar to those you mentioned in our previous conversation. They were grappling with [specific pain point related to their industry or role], which resulted in inefficiencies and missed opportunities. However, after implementing our software, they experienced remarkable improvements, such as:
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Achieved [Quantifiable Result 1]
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Increased [Quantifiable Result 2]
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Optimized [Quantifiable Result 3]
We firmly believe that our solutions can have a similar transformative effect on your business. I would love to discuss your specific needs and demonstrate how our software can address them.
Are you available for a quick call sometime this week? I'm confident that our conversation will uncover exciting possibilities for your success in the [industry] domain.
Looking forward to speaking with you soon.
Warm regards, [Your Name] CEO, [Your Software Company]
Industrial Facts with Pain Points #2
Subject: [First Name], Leverage Industry Insights for Success
Hello [First Name],
I hope you're flourishing both personally and professionally. As the CEO of [Your Software Company], I wanted to share some intriguing industry statistics that highlight the growing significance of incorporating innovative software solutions in the ever-evolving [industry] sector:
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[Industry Fact 1]
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[Industry Fact 2]
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[Industry Fact 3]
These numbers underscore the urgency of embracing advanced technologies to stay ahead of the competition and achieve substantial growth.
Considering your deep interest in [industry] and the potential impact of our software solutions, I'd love to explore further how we can help your business thrive. Would it be possible to schedule a call to discuss your specific challenges and goals in more detail?
I eagerly await the opportunity to connect with you and demonstrate how [Your Software Company] can be a game-changer for your journey towards success.
Best regards, [Your Name] CEO, [Your Software Company]
Titles
And 4 titles to choose from:
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Unleashing the Potential of [Your Industry]: An Exclusive Invitation
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Transform Your [Industry] Success: Introducing [Your Software Company]
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Elevate Your [Industry] Game with [Your Software Company]'s Innovative Solutions
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Data-Driven Insights for [Industry] Professionals: Discover [Your Software Company]'s Impact
Create kick-off messages yourself. Someone throws himself at one's feet pleading for response, someone writes dry “bye”. There is no clear pattern here, what is better answered, both have the same impact.
To organize such a newsletter, you need up to 1 week of time, taking into account the fact that you have a cleaned database, downloaded through Sales Navigator or Apollo, double-checked and prepared for mailing. Second, you must have a normal Valuer Prop. Third, you should work hard to personalize the intro for everybody.
Watch a bunch of videos on YouTube, how to make a personalized intro using the Linkedin URL with the help of ChatGPT
plugin and Google Sheet. Generally speaking, for the #supersloths who got used to do nothing, here it is:
As always, like, share, repost!
There will be more articles from me in the near future. I am buffed and leveled up and will share information more actively. For those who need consulting and advice, I am available in Telegram as @antonfedulov and will be happy to help.